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文章標題:EffectsofFastFoodBrandingonYoungChildren’sTastePreferencesObjective:Toexaminetheeffectsofcumulative,realworldmarketingandbrandexposuresonyoungChildrenbytestingtheinfluenceofbrandingfromaheavilymarketedsourceontastepreferences.Design:Experimentalstudy.Childrentasted...顯示更多文章標題:EffectsofFastFoodBrandingonYoungChildren’sTastePreferencesObjective:Toexaminetheeffectsofcumulative,realworldmarketingandbrandexposuresonyoungChildrenbytestingtheinfluenceofbrandingfromaheavilymarketedsourceontastepreferences.Design:Experimentalstudy.Childrentasted5pairsofidenticalfoodsandbeveragesinpackagingFromMcDonald’sandmatchedbutunbrandedpackagingandwereaskedtoindicateiftheytastedthesameorifonetastedbetter.Setting:Preschoolsforlow-incomechildren.Participants:Sixty-threechildren(mean±SDage,4.6±0.5years;range,3.5-5.4years).MainExposure:Brandingoffastfoods.OutcomeMeasures:Asummarytotaltastepreferencescore(rangingfrom?1fortheunbrandedsamplesto0fornopreferenceand_1forMcDonald’sbrandedsamples)wasusedtotestthenullhypothesisthatchildrenwouldexpressnopreference.Results:Themean±SDtotaltastepreferencescoreacrossallfoodcomparisonswas0.37±0.45(median,0.20;interquartilerange,0.00-0.80)andsignificantlygreaterthanzero(P_.001),indicatingthatchildrenpreferredthetastesoffoodsanddrinksiftheythoughttheywerefromMcDonald’s.ModeratoranalysisfoundsignificantlygreatereffectsofbrandingamongchildrenwithmoretelevisionsetsintheirhomesandchildrenwhoatefoodfromMcDonald’smoreoften.Conclusion:Brandingoffoodsandbeveragesinfluencesyoungchildren’stasteperceptions.Thefindingsareconsistentwithrecommendationstoregulatemarketingtoyoungchildrenandalsosuggestthatbrandinmaybeausefulstrategyforimprovingyoungchildren’seatingbehaviors.





青儀: 因為我對您們的專業術語不是很瞭解, 所以翻的不好請多包涵^_^ Effects of Fast Food Branding on Young Children’s Taste Preferences 印有品牌之速食對兒童口味偏好之影響 Objective: To examine the effects of cumulative, realworld marketing and brand exposures on young Children by testing the influence of branding from a heavily marketed source on taste preferences. 目標: 藉由測試行銷密集的市場品牌來源對口感偏好的結果來檢驗累積性接觸現實生活中行銷的品牌對兒童的影響Design: Experimental study. Children tasted 5 pairs of identical foods and beverages in packaging From McDonald’s and matched but unbranded packaging and were asked to indicate if they tasted the same or if one tasted better. 型式: 實驗研究. 兒童品嘗五對相似的食品和飲料. 分別用麥當勞速食包裝以及和它的包裝相同, 但沒有印出品牌的包裝包著, 接著兒童被要求指出這些食物的口感是否相同或是哪個口感較好Setting: Preschools for low-income children. 場合: 學齡前低收入兒童就讀學校 Participants: Sixty-three children (mean±SD age, 4.6±0.5 years; range, 3.5-5.4 years). 參與對象: 63位兒童(平均值±標準差, 4.6±0.5 歲, 範圍, 3.5-5.4 歲) Main Exposure: Branding of fast foods. 主要接觸對象: 印有品牌的速食 Outcome Measures: A summary total taste preference score (ranging from ?1 for the unbranded samples to 0 for no preference and _1 for McDonald’s branded samples) was used to test the null hypothesis that children would express no preference. 結果數字: 口味偏好總結分數(範圍由?1未標示品牌; 至0沒有顯示偏好和 _1 標示麥當勞牌子的樣本)被用來檢驗兒童不會表達偏好其無效假設Results: The mean±SD total taste preference score across all food comparisons was 0.37±0.45 結果: 經比較所有食物當中口味偏好總分之平均值±標準差為 0.37±0.45 2010-12-18 04:15:10 補充: (median, 0.20; interquartile range, 0.00-0.80) and significantly greater than zero (P_.001), (中位數 0.20; 四分位差, 0.00-0.80) 及遠大於零(P_.001), 2010-12-18 04:16:45 補充: indicating that children preferred the tastes of foods and drinks if they thought they were from McDonald’s. 顯示出兒童若先認為是麥當勞的食物和飲料則表達偏好程度. 2010-12-18 04:17:30 補充: Moderator analysis found significantly greater effects of branding among children with more television sets in their homes and children who ate food from McDonald’s more often. 調節分析發現這對於家中多部電視機孩童以及常吃麥當勞食物的孩童來講有更廣大的影響 2010-12-18 04:18:09 補充: Conclusion: Branding of foods and beverages influences young children’s taste perceptions. 結論: 印有品牌的食物和飲料影響兒童對口味先入為主的觀念. 2010-12-18 04:18:19 補充: The findings are consistent with recommendations to regulate marketing to young children and also suggest that brandin may be a useful strategy for improving young children’seating behaviors 這些發現和規範針對兒童行銷的建議一致. 並且提出了印製品牌對於改善兒童座位選擇行為可能是一項有用的策略之提議 2010-12-18 04:19:18 補充: 其它在意見欄








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